Google provide search result as you starts typing: Google Instant

Search giant Google has speed up its search engine by launching a product called Instant that displays results as soon as users type in queries.

This service will initially be available in US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Google Instant is still not available on mobile devices but soon it will be launched.

Google described this service as “search at the speed of thought”.

The service predicts a user’s query and updates the displayed results as more letters are typed into the search box. Till now suggested search terms and did not reveal results until the “enter” key was hit or the “search” button was clicked.

In a demo event held at San Francisco’s Museum of Modern Art, Marissa Mayer, Google’s vice-president of search products and user experience, typed in “sfm” into the search box to demonstrate the new service.

As she typed, results appeared instantly for “SF MOMA” – the first predicted search result.

In another demo, when the letter “w” was entered, a list of links offering the “weather” appeared along with images showing the temperature.

“We’ve actually predicting what query you are likely to do and we’re giving you results for that,” said Ms Mayer.

Google estimates that the typical user spends nine seconds entering a query and 15 seconds looking for answers.

The company says Google Instant could save between two and five seconds off a typical web search.

It is all about Google’s new technology but saving two or three seconds of user while user searches something and the cost that user will pay for this is seeing some results that user dont want to see.

Still we have to wait in india to get a hands on this innovation of Google. Till then keep googling and keep reading.

For more information goto http://www.google.com/instant/